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As its third business
area, RTV China also initiated and invested in a unique multimedia platform
for Interactive TV services in China. The interactive TV business is controlled,
financed and managed by RTV Broadband, Singapore, a subsidiary of RTV
China.
In cooperation with local network operators, RTV Broadband will offer
attractive multimedia content (movies, TV series, music, games and much
more) to the rapidly growing number of broadband subscribers in China.
RTV Broadband's unique multimedia portal will be promoted to China's iTV
users under the registered trade mark "Yerumedi". The Company's
business strategy is primarily focused on the aggregation of highly attractive
content and its successful marketing to China's iTV users with a remarkably
low cost-structure. The Company is using latest iTV technologies from
Microsoft, OpenTV, Liberate, etc. for the deployment of its multimedia
portal in broadband networks and does not develop any proprietary iTV
technologies by itself. The Company will also refrain from any investments
in capital intensive iTV infrastructures such as Set Top Boxes (STB) as
these expenditures will be made by the local Chinese broadband operators.
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