Thanks to its outstanding reputation among Chinese radio stations, RTV China was one of the first foreign companies to found a foreign-invested media marketing joint ventures in China's traditional media. Partnering with a subsidiary of the Beijing Radio and TV Media Group, RTV China established Beijing Airspace Marketing Broadcast Service Co Ltd at the beginning of 2001.

		Beijing Music Radio

Airspace's main business is to secure long-term agency rights for prime media assets from Chinese media groups and to sell the respective advertising times to the advertising industry on a commission basis. Airspace's business strategy is exclusively focused on delivering high value-added services to both media owners and the advertising industry while maintaining a very cost efficient business organization.

Since 2001, Airspace acts as the exclusive agent for Beijing Music Radio, China's number one radio channel, and sells the radio advertising times to international, national and local advertising customers. In 2002, Airspace recorded revenues of RMB 50 million (US$ 6 million) in just its second year of full operations.

Airspace has used its rapidly gained reputation in the Chinese media market to expand its business to other cities. By establishing equity alliances with the local media groups, Airspace has positioned itself as a long-term and trustworthy partner to the Chinese media. Airspace is therefore very well accepted within the highly sensitive Chinese media industry and not considered as a foreign enemy. Its fair approach, based on partnership, has facilitated a rapid expansion of its media network throughout China.

A key factor in Airspace's success is its experienced and well-trained sales force. They provide unmatched services to the advertising industry which highly appreciates Airspace's unique value-added and after sales services. In a short period of time, Airspace has built up a substantial customer base with direct advertisers and advertising agency customers. The strong customer base provides steady demand for the ad times of Airspace's radio media network and may facilitate the expansion of Airspace into other forms of media, in particular TV advertising.