RTV China produces special radio shows for international corporations working the Chinese market. The radio shows are all made in close cooperation with each customer to achieve the highest possible media and marketing value for the customers. Regardless what the business or target group of the customer is (from consumer products like mobile phones or beer to life sciences), RTV China has the ideas and creativity to promote products and brand names in a most entertaining way to a large Chinese audience. The radio shows are aired in up to 14 different provinces throughout China, reaching up to 500 million people in key areas such as Beijing, Shanghai, Guangzhou and Shenzhen.

Thanks to the innovative concept developed by Axel Klopprogge, the radio shows have always been extremely popular among the Chinese radio listeners. The radio shows have been awarded twice with the best radio program price of Radio Beijing. As a logical result of the unique tailor-made design and their popularity, the radio shows have strongly increased the brand awareness of RTV China's customer among the radio listeners. On average, the brand awareness was increased by an astonishing 20 percent during a period of just 6 months.

For the following international corporations and organisations, RTV China produces or has produced individual radio shows for the Chinese market:

Bayer Heineken

Besides its tailor-made radio shows, RTV China has just recently begun to develop new radio program formats for the Chinese market which shall be sponsored by national or international corporations. E.g., together with David Wu, a popular TV star and famous Channel V-DJ in China, RTV China produces Talk da Talk , a youth-oriented, alternative English learning show for the radio. Other radio formats, which are new to the Chinese radio market, like a Club Night, Car Magazines, etc will also be developed.

Sample Radio Shows

 
Bayer: The Healthy Living minute
Henkell: Advertisement
Dove: Jingle
 

Further sample radio shows for both individual radio shows as well as the new program formats can be sent to you upon request. Please contact Mrs. Bettina Born and express the reason for your interest in the email.